Need Marketing Inspiration?
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You may not realize it, but turning on the television, radio, and Internet can teach you new marketing techniques and strategies. Each day, companies are bombarding us with their marketing messages. By the age of 65, the average American will have viewed over 2 million television commercials. And that doesn’t begin to take into consideration the ads we see in newspapers, magazines, online, on billboards, or hear on the radio.
Some companies choose to use catchy jingles and slogans so that we constantly find ourselves humming along. Others tug at our heartstrings in order to establish an emotional connection, and some (purposely) annoy us. Here are a few quick lessons we can learn from these companies:
Try to keep it simple. Nike says, “Just Do It”; McDonald’s “loves to see you smile,” and Calgon can “take you away”. Creating a simple, catchy, and easy to remember slogan can set your product apart from the competition.
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Marketing to Fit Your Personality
When some people hear the word “marketing,” they may automatically think of networking or public speaking. While those are certainly some forms of marketing, those are not the only avenues available. In fact, there are numerous ways to market your business, both online and locally.
Finding a marketing activity to fit your personality will make marketing a fun activity for you. The first step would be to decide if you have more of an outgoing personality or if you are more introverted. Once you have decided that, you can decide if you would like to focus your efforts locally or online.
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Have Questions About SEO 2.0?
Things are finally getting back to normal here for us at Business and Learning and we are ready to get back into the swing of things.
I wanted to remind to come to tonight’s Topic Based Chat at 9 p.m. EST. We are super excited about who we have tonight. We have Randy Gniadecki from Marketing Curve is joining us in chat tonight and he is going to be answering your SEO 2.0 questions. If you were at the Expo you will remember Randy being one of our Exhibitors and he rocked the house so we knew we had to have him back soon. Please join us tonight at 9 p.m. EST in the conference room.
Click here for the conference room.
Also really quick while I have you here I wanted to remind you that if you missed anything at this years Expo, the Expo Audio Library pass is now available to buy.
Click here to learn more about that Expo Audio Library.
Have a great day and I will see you tonight in the conference room with Randy. This is something one topic based chat you are not going to want to miss.
Tammy Munson
Business and Learning
tammy@businessandlearning.com
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The much awaited Library Access!!
Thanks again for participating in the 2009 Business and Learning Expo!! We had an awesome time and we know that there were a ton of relationships made! You are a huge part of the positivity and energy that was flowing all week long and beyond! We have a HUGE appreciation for you!
The much awaited Library Access!!
The recordings are all edited and available for purchase! The Access Pass is $49.99 and you get access to all 18 recordings (downloadable mp3) of our featured speakers, exhibitors, and special forums. (we even threw in a bonus or two for you!!! )
You can purchase your Access Pass by going to : http://businessandlearning.com/wah-expo/
Affiliates may sell Library Passes!! Just log into your affiliate area for the link that you would use to direct people to the Library Pass Purchase page.
Thanks!
Don’t forget we have networking every Thursday at 9pm ET - http://www.businessandlearning.com/ - for more information.
See you on Thursday!
Tammy
Business & Learning
tammy@businessandlearning.com
Phone : 719-313-1924
http://www.businessandlearning.com
PS. As usual, if you have any comments, questions and/or complaints, please don’t hesitate to let me know.
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Benefits Of Using XSitePro In Your Online Business
XSitePro is software specifically designed for Internet marketers. XSitePro allows its users to easily and quickly build websites. This software offers many advantages that other website design software programs do not. The following are some benefits of using XSitePro in your online business.
Where DreamWeaver and FrontPage software were developed with website designers in mind, XSitePro was made more for everyday users who have little knowledge of web design. XSitePro offers an extensive number of templates that you can use and customize. The software also contains design wizards commonly used by Internet marketers, such as testimonial boxes, highlighted text, Google AdSense, and PayPal logos.
XSitePro features a “what you see is what you get (WYSIWYG) editor” that allows you to see exactly what your web page will look like while you create it. You do not need to know HTML or have prior website building experience in order to create your website. The software will also create your navigation for you.
The software offers many tools to help you with your search engine optimization. For instance, you can create a site map at the push of a button. Having a site map will help the search engines read and find the content on your website. This will increase the amount of traffic that is sent your way.
XSitePro will also analyze your pages for keyword density and, when prompted, provide you with a list of suggested actions you can take to earn higher search engine rankings.
If you are an affiliate marketer, you understand that some people may not click on your affiliate links. Rather, they will pick out the main website of the affiliate link and simply go to the main page. XSitePro has a feature that will create redirect pages that automatically forward visitors to alternative locations, which means you no longer have to use unappealing and unmemorable urls that might put visitors off.
Add a links page to your site that looks great and is easy to update, which means you can benefit from a reciprocal linking campaign (i.e. exchanging links with other sites).
XSitePro allows you to set keywords that are automatically added to the meta tags of every new websites or web pages you create, which saves you a lot of time entering the same keywords again and again.
While Dreamweaver and FrontPage are good for those who have some website building experience and know basic html, XSitePro is a great alternative for the most novice webmaster.
Do Online Surveys Work?
If you would like to get your visitors’ opinions on your website, products, or services, you can set up an online survey. An online survey can be done via email or through the web. There are many advantages, as well as disadvantages of using online surveys. Here are some reasons why you may want to try one as well as some tips to help you get better results.
The response rate of online surveys will vary. The average seems to be about 30%, however, some people report results as low as 2% and some claim their results have been as high as 90%.
When compared to the alternatives, such as a telephone or direct mail campaign, online surveys are both easy to implement and cost effective. Plus, you can start receiving the results almost immediately after you set it up. You can start implementing any changes your visitors recommend right away. However, the results can be skewed if someone fills out the survey more than one time.
Putting your survey in a pop-up window as your visitor is leaving your website is a great way to include the survey on your website and increase your chances of getting a good response rate. Another tip is to keep your survey page in a similar format as your web page. This way your visitors will know the survey is from you and not a third party.
Try to keep your survey short, as many people will not take the time to answer a long survey. If your first page looks short, people will be more likely to take the survey. Another trick is to keep your navigation simple, using just a “next” button and possibly a “back” button.
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We Want to Say…….
We just wanted to take a quick minute of your time and say, “Thank You!” This year we had a wonderful group of volunteers, staff, exhibitors, featured speakers and attendees. With everyone’s help this years Expo went off without a hitch.
If you have a minute we would also like for you to fill out this short survey on what you thought of the Expo and let us know if there is anything we could improve.
Click here to fill out survey.
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Do I Really Need a Business Plan?
Many people who start a home business never take the time to write out a business plan. That is a big mistake, as a business plan can greatly increase your chances of success. The following are some reasons why every business needs to put a business plan into writing.
A business plan maps out your future. If you have decided you are ready to start a business, your first step should be to write out your plans for what you want to do with the business and where you see the business going in the future.
You have probably heard the old saying, “If you fail to plan, you plan to fail.” That is very true when it comes to your business. The more planning you do in the beginning, the greater success you will see in the future.
If you decide to take your home business to the next level, a business plan can help you secure financing. A financial institution will want to see, in writing, the reasons that they should loan you money. Simply walking in and telling them why you know you’ll be a success isn’t good enough.
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Just Some Quick News
As you know we are super busy preparing for an awesome event next week.
I’m sure it will be the best one ever!!
Because of that we will be canceling tonight’s topic based chat.
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Can You Believe it is Already Tuesday?
Can you believe it is already time for Tuesday night open networking chat? Time flies when you are having fun and getting ready for the Expo. With the Expo only 7 days away we are swarming with news and tons of last minute details. But I wanted to make sure that I would see you tonight at our Tuesday night chat at 9 p.m. EST. We will be giving away our last exhibitor spot tonight so make sure you join us.
Click here to join us on our Tuesday Night Open Networking Chat
While I have you here I just wanted to remind you to check out that great speakers we have at the expo this year.
Click here to view March 2009 Expo Featured Speakers
You might want to also check out our schedule because we have some really great exhibitor that will be at the expo and I would not want you to miss what they have to share with you. Plus we have some really great Q and A with the Experts that you will not want to miss.
Click here to check out the March 2009 Expo Schedule.
Don’t forget all the amazing prizes we have to give away and the list keeps growing every day. So make sure you stop back often over at Business and Learning to see what we have going on and all the great things we are adding to the Expo.
Click here to go to Business and Learning
Hope to see you at the chat tonight and can’t wait to see you at the Expo.
Tammy and Shannon
Business and Learning
http://businessandlearning.com
Please Check out this years Expo Sponsors
