As of December 1, 2009, the Federal Trade Commission handed down regulations with regard to endorsements and testimonials. It is extremely important that you understand the ramifications of said regulations as they pertain to you. The representatives of Business and Learning cannot give legal advice regarding these guidelines, or how these guidelines may affect your business, or how you should proceed. We do, however, recommend that you obtain all of the details on the FTC website. Here are several videos from Mary Engle, Associate Director, Bureau of Consumer Protection the Endorsement Guides: